About us

Atoq was born with the conviction that Bolivian coffee has huge potential on the specialty branch to offer.

Life on high altitudes, microclimates, and vast amounts of virgin soil set the perfect environment for specialty coffee growers, and it’s been given the wrong amount of interest in the coffee world.

Halfway through this project we realized the reason for this lack of interest, drops in coffee production down the years, and prices higher than the neighboring countries. Difficult access to the plantations due to poorly developed roads and highly precipitated zones seemed to be the reason at first sight.

But the reasons go far beyond, lack of culture for coffee consumption nationally speaking and none governmental policies to impulse the production left farmers to themselves, dealing with a harvest that requires time, effort and lots of knowledge to be sustainable and competitive, the result is none motivated farmers who are not willing to invest in coffee production because there are no results.

This is where Atoq had to reframe its operations. Our role is to organize, train and connect rural, smallholder farming communities with the urban, digitally driven markets their coffees serve by giving farmers agronomy training, post-harvest processing training, access to international certified seals, logistics and market access.

We have all the components required to succeed in putting Bolivian coffee in the spotlight, by delivering a top quality cup of coffee.